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I used to talk to Kit about Pop Art a lot and suddenly he came out with this idea. He told us: 'Keith is going to have a bullseye on his T -shirt, Pete is going to wear badges' – all these were his ideas. At the beginning it took a lot of guts to wear them.

— Pete Townshend

Melody Maker - March 1966

Today in the Who's History


The High Numbers perform at the Corn Exchange in Rochester, Kent


The Who play in London


The Who play in New York


This date is declared to be “Who Day” on the BBC as Radio 1 broadcasts the first of four 20 minute long weekly interviews with each band member called Who's Who and BBC2-TV's shows selections from The Who's 18 May concert at Charlton on 2nd House. This show also features an interview with Pete conducted by Melvin Bragg that is later used in the movie The Kids Are Alright.


The Kids Are Alright soundtrack album is certified platinum (1 million in sales) in the U.S. by the RIAA.


The Who play in Chicago


The Hollywood Reporter reports Pete Townshend signs a global publishing deal with BMG. They will sub-publish his recent and new solo material, as well as much of the catalog of The Who and writers who sign with Pete's Eel Pie Publishing firm.
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