Saturday, November 7th, 1964

The Who's managers Kit Lambert and Chris Stamp place an ad for The Who in Melody Maker. It features the Richard Barnes lettering of “The Who “ and the first appearence of the slogan “Maximum R & B. “ Also in that issue is an address for The Who Fan Club. The Fan Club secretary is Jane Fearnley-Whittingstall who is also the Who's publicist.