Wednesday, May 17th, 1967
After a week off from gigs following their mini tour of Scandinavia, The Who are back on the circuit again playing a gig at Mod stronghold, the Locarno Ballroom in Stevenage, Hertfordshire. By 1967 the cult of Mod had pretty much run its course and with the burgeoning Summer of Love about to unfold, The Who were glad to have shed their Mod image. The manager of the Locarno, Maurice de Jonge, was not particularly impressed with the 'Orrible 'Oo. Speaking to a reporter from the Stevenage News he said, "Ridiculous! If they have to smash everything to get a reaction, then you certainly won't see them here again . . . We would certainly think twice about booking them again." All of which seems a bit odd considering this was the group's sixth appearance here. Perhaps Mr de Jonge kept his word as The Who were never to play here again. Meanwhile backstage, John broke a finger on his right hand after punching a poster of a 'well-known band' pinned to the dressing room wall.
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