Thursday, November 17th, 1966

Record Mirror reviews The Who's new album: "The Who's new LP is better than their last, although to be fair, their style has changed. The trend-setting 'pop art' sound of the 'My Generation' era has given way to a more subtle, almost Beach Boys approach, well vocally anyway. Some of the tracks are very unusual - like the drum showcase 'Cobwebs and Strange' written of course by Keith, while John's two songs 'Boris the Spider' and 'Whiskey Man' indicate that he has a bigger hand in the Who's individuality than one might think. Best track is the 'Quick One' saga, which sounds like 'Pet Sounds' LP squeezed into a long song. You get the idea that musically, the four members of the Who just don't agree, but are competent enough to knuckle under efficiently on one of the others' songs."