Friday, July 3rd, 1964

"Zoot Suit" backed with "I'm The Face" and listed as by "The High Numbers" is released on Fontana Records. Derek Johnson in New Musical Express says, "The High Numbers are highly topical with their novelty lyric about male attire, 'Zoot Suit.' Medium twister, but with an inconsequential tune. Harmonica leads into broken-beat unison vocal on 'I'm The Face.' Compelling styling, but weakish material." Record Mirror, however, gives the single a rave, calling "Zoot Suit," "an ultra-commercial blues-flavoured dance tune that grows and grows on you." Only 1,000 discs are pressed and although members of The Who fan club write to pirate radio stations, using assumed names on multiple letters, asking for the songs to be played, the single fails to get airplay or generate sales.