Friday, August 26th, 1966

"I'm a Boy" backed with "In The City" is released in Europe. Reaction Records' ad for the single takes up the entire front cover of New Musical Express. Melody Maker's review says "Composer Townshend with producer Kit Lambert have gone to Spector-ish extremes, stirred with Brian Wilson, and topped the lot with pure Who. An exciting, deep, loud record with thundering bass and drums – and shattering guitar...an enormous hit." It goes to #2 in the official U.K. charts but reaches #1 for two weeks in the Melody Maker charts making it the de facto biggest U.K. single hit for The Who. U.S. Decca holds up its release in the States hoping for a U.S. tour to support the single