Sunday, May 1st, 1966

The Who make their only appearance at one of the New Musical Express Poll Winners concerts at the Empire Pool in Wembley. They played two songs, "Substitute" and "My Generation." The incredible line up for this concert also includes The Rolling Stones, The Yardbirds, The Small Faces, The Spencer Davis Group, Dusty Springfield, Herman's Hermits, Cliff Richard, Sounds Incorporated, The Alan Price Set, Crispian St. Peters, The Overlanders, The Seekers, Dave Dee, Dozy, Beaky, Mick and Tich, The Shadows, The Walker Brothers, Roy Orbison and, in their last concert appearance in the U.K., The Beatles. According to Alan Smith in New Musical Express' review, there was one band that stood out among these great talents: "I don't know that it was music; it was more like watching violence put to rhythm. But unquestionably, [The Who] stood out as the most remarkable appearance of the second half and I say this even though the Rolling Stones and The Beatles were to follow." The show is videotaped and broadcast on ITV on the 8th and 15th. Rumors still circulate that a copy of this show exists but it has never gone public since its initial broadcast.