Friday, June 16th, 1967

The Who make it to the West Coast playing the Fillmore in San Francisco. After years of abuse from promoters, Pete is stunned when the Fillmore's Bill Graham treats The Who as serious artists deserving of respect, an approach that earns him The Who's lifelong friendship and loyalty. What also throws The Who is that they are expected to put on concert-length shows when they only have 20-25 minutes prepared. They rehearse in their hotel rooms trying to come up with more songs for their set.

The opening act is supposed to be Loading Zone but they cancel at the last minute and are replaced by a new local band in their first public appearance, the Santana Blues Band, who will later shorten their name to Santana. Both The Who and The Santana Blues Band play The Fillmore on the 17th as well