White Front stores will treat its record customers to a free Festival of Music pops concert Sunday, November 19, at Hollywood Bowl, featuring performances by six rock-and-roll entertainment groups.

Sam Riddle, radio disc jockey, will emcee the program, which will feature performances by the Beverly Brothers, Animals, Association, Sunshine Company, Sopwith Camel, and The Who.

Both matinee and evening shows are planned. Tickets are available at all White Front stores.

Rock and roll festival idea was conceived by the vice-president of the discount chain, Sam Nassi.