The Who, That's What, Set Sunday At the Rocking Kelker Junction

Tomorrow night Kelker Junction will host a British pop group called "The Who," who are billed as having a reputation for destroying their equipment while performing.

"These boys have the most incredible stage act and sound ever to come from Britain or anywhere else! This may sound like quite a statement to make, but just start asking around — you'll soon discover that these seemingly bold words of praise are merely an understatement."

That's what the publicity releases have to say about "The Who." Whether that is an understatement or not will be left to the personal tastes of those who attend "The Who" concert.

There are four members of the group. Roger Daltrey is the fair-haired lead singer with a style designed to add visual excitement to the group. Pete Townshend is the guitarist who has created a stir in the pop world with his playing and songwriting; Keith Moon is the drummer; and John Entwistle holds down the bass spot.

All four boys come from the same part of London — a district known as Sheperds Bush — which is more noted for it's "toughness" than it's music, at least until "The Who" became a what.

Right from the start, "The Who" were adopted by the young "mod" set in London. They were far out and way ahead, unconsciously setting trends to the point where fashion houses began producing Pop Art clothes for the world. By this time, the group had developed a stage act fantastic to witness. Pete was experimenting all the time to find new sounds, and he was even going to the extent of ramming his guitar into his amplifier in order to get strange, new effects. He had also developed a system of incorporating the feedback sounds into numbers,

which produced results that groups all over the world have since picked up. Roger had also worked out a startling effect gained from crashing his hand mike into Keith's cymbals.

Ever since the success of "I Can't Explain," in early 1965, "The Who" have consistently been turning out hit records including "Anyway, Anyhow, Anywhere," "My Generation", "Substitute," and "I'm a Boy." Then came "Happy Jack," which was timed to be released with the start of their first American appearance last March.

"I Can See For Miles," "Call Me Lightening," and "Magic Bus, are currently riding high on U. S. hit charts.

"The Who" concert will cost $3 per person at the door. Their appearance at Kelker Junction will be the first and only Colorado appearance.

Who, what, when, where — all are answered at the concert.