" . . . there was Monterey . . . there was Woodstock 14 and now 14 as our way of saying Thank You 14 as a Thanksgiving Tribute to Los Angeles 14 for your incredible support of the 'Roq revolution" 14 KROQ proudly presents the greatest show in the history of Los Angeles 14 in the history of 'ROQ' 14 THE ULTIMATE 'ROQ' CONCERT/FESTIVAL 14 Memorial Coliseum Saturday November 25th . . . "

Some cheek.

KROQ 14 that new AM rock station in Burbank 14

has been broadcasting for less than three months.

But Gary Bookasta, president of the station, wanted to make it big, make it fast, knock ratings king KHJ off its hill, mount a superconcert that would set Los Angeles a-rocking and enter the cultural mythos as a night to be remembered.

He even ennobled the concert by furnishing it with a cause; proceeds ($100,000, $150,000, the estimates were heady) would go to L.A.'s financially-ailing Free Medical Clinics.

Predictably, the skeptics scoffed.

Throughout the week that preceded the concert rumors predicting the Ultimate Concert's ultimate failure abounded. Tickets were selling poorly, it was said. Scheduled acts like Marjoe, the reformed evangelist, and the volatile Sly and the Family Stone were rumored to have canceled out.

Well, the skeptics were wrong 14 almost. Because, according to the Coliseum, 32,848 tickets were sold. And Marjoe and Sly did show. And yet the Ultimate Roq Concert fell far short of being the last word on extravaganzas musical.

"Opera glasses, binoculars," an improbably suit and-tied street vendor called as the vanguard of the crowd began to collect around the Coliseum for the concert's scheduled 5:30 p.m. kick-off.

Slowly, quite slowly at first, half of the stadi

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